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Facebook Ads is a paid tool that lets you target people based on interests, demographics, and behaviors. For example, you can target people who live in your city and like similar pages as your business. These ads can appear in the news feed, right column, and Instagram.


Yelp Ads is another paid tool that helps you attract new customers through the platform’s search feature. You can targeting people based on their location and what they’ve searched for in the past. These ads appear as sponsored results at the top of search results.